-
Can You Use Someone Else’s Memes, Photos, and Music in Your Advertising? A Marketer’s Guide to Fair Use
Memes, stock photos and trending tracks feel free, but each one belongs to someone. For a marketer the rule is simple: fair use is a defence you raise in court, not a permission you hold, and for advertising it rarely works. If you did not create it, you need a licence. In the US a…
-
Legal Aspects Checklist for an NFT Marketplace
An NFT (non-fungible token) marketplace plays several legal roles at once: platform operator, payment channel and host of other people’s content. This checklist covers what to settle before launch, with the rules that have changed since 2024. First decide whether your NFTs are unique and not an investment product. In 2026 the SEC (US Securities…
-
AI-Generated Content and Copyright: Who Owns the Rights to Generated Texts and Images?
undefined You prompted, the model produced a picture, and you published it. Whether anyone owns that picture is a harder question than it looks. In most major jurisdictions pure machine output has no author, so it has no copyright. We go through what counts as a human contribution, what risks training data brings and what…