- Who it is forFintech, crypto and iGaming companies and their marketing teams
- ScopeAdvertising, promotions, partners, influencers, content
- JurisdictionsEU, UK, US and campaign markets
Marketing in regulated niches runs into legal limits: what you may promise, who you may show it to and which warnings are required. We build the rules that let your team launch campaigns quickly, without pushback from regulators or platforms.
What clients come to us for
- You promote a financial, crypto or gambling product in several countries
- You need to know what can be said about returns, risks and licensing in ads
- You work with influencers, affiliates and media and want to control the risk
- Ad accounts or platforms block your campaigns and ask for documents
- Your marketing team needs clear rules, not sign-off on every text
What we do
Review ads, promo pages and copy against the rules of each target market
What you getReview with edits for each target market
Draft a marketing policy and checklists for your team
What you getMarketing policy and checklists for your team
Prepare risk warning templates and advertising disclosure wording
What you getRisk warning templates and disclosure wording
Draft agreements with influencers, agencies and media
What you getAgreements with influencers, agencies and media
Help with blocks, platform complaints and regulator inquiries
What you getSupport in resolving blocks and answering inquiries
FAQ
Does every campaign need legal sign-off?
Not every one. It is more effective to set the rules and templates once and send the lawyer new formats, new markets and risky claims.
Can one creative run in several countries?
Usually not. Requirements for warnings, return claims and audiences differ by country, so materials are adapted for each market.
Who is responsible for an influencer’s violations?
Responsibility often reaches the brand as well. That is why the contract sets disclosure and content requirements, and posts are monitored.