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Can You Use Someone Else’s Memes, Photos, and Music in Your Advertising? A Marketer’s Guide to Fair Use
Memes, stock photos and trending tracks feel free, but each one belongs to someone. For a marketer the rule is simple: fair use is a defence you raise in court, not a permission you hold, and for advertising it rarely works. If you did not create it, you need a licence. In the US a…
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The High Stakes of Digital Marketing: What to Check Before You Launch a Campaign
The legal risks of digital marketing in international markets and what to check in your ads, mailings, data practices and influencer work before launch.