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AI-Generated Content and Copyright: Who Owns the Rights to Generated Texts and Images?
Generative artificial intelligence is rewriting the rules of content creation. But while marketers and designers celebrate a new era of efficiency, lawyers around the world are asking one crucial question: who actually owns the output? Imagine this: you give Midjourney a text prompt and, a minute later, you have the perfect image for your advertising…
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Can You Use Someone Else’s Memes, Photos, and Music in Your Advertising? A Marketer’s Guide to Fair Use
A viral meme, the perfect track for your Reels, or a photo that perfectly captures your product. The temptation to use them in your marketing is immense. But before you hit “Publish,” let’s break down the fine line between marketing genius and a costly lawsuit. In the world of digital marketing, speed and relevance are…
