{"id":6199,"date":"2025-08-06T22:16:32","date_gmt":"2025-08-06T19:16:32","guid":{"rendered":"https:\/\/legalbit.top\/ru\/?p=6199"},"modified":"2026-10-23T16:00:23","modified_gmt":"2026-10-23T13:00:23","slug":"ai-generated-content-copyright","status":"publish","type":"post","link":"https:\/\/legalbit.top\/en\/ai-generated-content-copyright\/","title":{"rendered":"AI-Generated Content and Copyright: Who Owns the Rights to Generated Texts and Images?"},"content":{"rendered":"\n<div class=\"lbm\"><svg width=\"0\" height=\"0\" style=\"position:absolute\" aria-hidden=\"true\"><symbol id=\"i-info\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 11v5M12 8h.01\"\/><\/symbol><symbol id=\"i-alert\" viewBox=\"0 0 24 24\"><path d=\"M12 3l10 18H2z\"\/><path d=\"M12 10v4M12 17.5h.01\"\/><\/symbol><symbol id=\"i-pen\" viewBox=\"0 0 24 24\"><path d=\"M4 20l4-1 11-11-3-3L5 16z\"\/><path d=\"M14 6l3 3\"\/><\/symbol><symbol id=\"i-layers\" viewBox=\"0 0 24 24\"><path d=\"M12 3l9 5-9 5-9-5z\"\/><path d=\"M3 13l9 5 9-5\"\/><\/symbol><symbol id=\"i-spark\" viewBox=\"0 0 24 24\">undefined<\/symbol><symbol id=\"i-doc\" viewBox=\"0 0 24 24\"><path d=\"M7 3h8l4 4v14H7z\"\/><path d=\"M15 3v4h4M10 12h6M10 16h6\"\/><\/symbol><symbol id=\"i-user\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M4 21c0-4 3.6-7 8-7s8 3 8 7\"\/><\/symbol><symbol id=\"i-search\" viewBox=\"0 0 24 24\"><circle cx=\"11\" cy=\"11\" r=\"6\"\/><path d=\"M20 20l-4-4\"\/><\/symbol><symbol id=\"i-mega\" viewBox=\"0 0 24 24\"><path d=\"M4 10v4h3l8 4V6L7 10z\"\/><path d=\"M18 9a4 4 0 010 6\"\/><\/symbol><\/svg><section class=\"lbm-intro\"><div class=\"lbm-intro-main\"><p class=\"lbm-lead\">You prompted, the model produced a picture, and you published it. Whether anyone owns that picture is a harder question than it looks. In most major jurisdictions pure machine output has no author, so it has no copyright. We go through what counts as a human contribution, what risks training data brings and what EU labelling requires from August 2026.<\/p><p class=\"lbm-verified\">Checked on 21 October 2026. Rules and sources are current as of this date.<\/p><ul class=\"lbm-toc\"><li><a href=\"#author\">Who is the author<\/a><\/li><li><a href=\"#human\">Where protection starts<\/a><\/li><li><a href=\"#risk\">Training and platform risks<\/a><\/li><li><a href=\"#label\">EU labelling<\/a><\/li><li><a href=\"#case\">Case analysis<\/a><\/li><li><a href=\"#check\">Checklist<\/a><\/li><li><a href=\"#faq\">FAQ<\/a><\/li><\/ul><\/div><\/section><section id=\"author\"><h2>Who owns AI-generated content: the machine cannot be the author<\/h2><div class=\"lbm-cols\"><p>In Thaler v. Perlmutter the D.C. Circuit held on 18 March 2025 that the Copyright Act requires a human creator, and the Supreme Court denied review on 2 March 2026. The rule is now settled for the US: a work made autonomously by AI is not registrable.<\/p><p>Other systems differ in detail but most start from a human author. The practical result is the same: if your texts or images are pure output, a competitor may be free to copy them, and you may have little to enforce.<\/p><\/div><div class=\"lbm-co dark\"><span class=\"lbm-ico\"><svg><use href=\"#i-alert\"\/><\/svg><\/span><div><b>Business impact<\/b><p>An unprotected asset cannot be reliably licensed, sold or defended, which matters for logos, game art and brand visuals.<\/p><\/div><\/div><\/section><section id=\"human\"><h2>Where protection starts: human input<\/h2><p style=\"max-width:70ch\">In its January 2025 report the US Copyright Office concluded that prompting alone is not enough authorship, because the user does not control how the model expresses the idea. Output can be protected where a human adds original expression.<\/p><div class=\"lbm-roles\"><div class=\"lbm-role\"><span class=\"lbm-ico\"><svg><use href=\"#i-pen\"\/><\/svg><\/span><h3>Your own text or art<\/h3><p>Anything you write, draw or edit by hand is protected as yours.<\/p><\/div><div class=\"lbm-role\"><span class=\"lbm-ico\"><svg><use href=\"#i-layers\"\/><\/svg><\/span><h3>Selection and arrangement<\/h3><p>A creative compilation of AI elements can be protected, but only the arrangement.<\/p><\/div><div class=\"lbm-role\"><span class=\"lbm-ico\"><svg><use href=\"#i-spark\"\/><\/svg><\/span><h3>Meaningful modification<\/h3><p>Original, minimally creative edits to the output can carry protection.<\/p><\/div><div class=\"lbm-role\"><span class=\"lbm-ico\"><svg><use href=\"#i-doc\"\/><\/svg><\/span><h3>Registration<\/h3><p>Disclose AI-generated parts and disclaim them when applying.<\/p><\/div><\/div><div class=\"lbm-co soft\"><span class=\"lbm-ico\"><svg><use href=\"#i-info\"\/><\/svg><\/span><div><b>Example<\/b><p>In the comic Zarya of the Dawn, protection covered the human text and the arrangement, not the generated images.<\/p><\/div><\/div><\/section><section id=\"risk\"><h2>Training data and platform terms<\/h2><div class=\"lbm-tl\"><div class=\"lbm-row\"><div class=\"lbm-d\">Training claims<\/div><div class=\"lbm-w\"><b>Risk:<\/b> Courts are split. In the US, training was held fair use in Bartz v. Anthropic and Kadrey v. Meta, but pirated source libraries were not. A Munich court in GEMA (German music rights society) v. OpenAI found memorised works infringing.<\/div><div class=\"lbm-f\"><b>Do:<\/b> Pick vendors that disclose data sources and offer indemnities.<\/div><\/div><div class=\"lbm-row\"><div class=\"lbm-d\">Output similarity<\/div><div class=\"lbm-w\"><b>Risk:<\/b> A result that closely copies a protected work can infringe regardless of who prompted it. Getty v. Stability AI in the UK ended with a limited trademark finding over watermarks.<\/div><div class=\"lbm-f\"><b>Do:<\/b> Check outputs against known brands and works before publishing.<\/div><\/div><div class=\"lbm-row\"><div class=\"lbm-d\">Platform terms<\/div><div class=\"lbm-w\"><b>Risk:<\/b> Terms decide who holds commercial rights and what the vendor may reuse. They do not create copyright that the law denies.<\/div><div class=\"lbm-f\"><b>Do:<\/b> Read the commercial-use, ownership and indemnity clauses on your plan.<\/div><\/div><\/div><\/section><div class=\"lbm-svc\"><div><b>Need help with this topic?<\/b><p>We will review your situation and propose a solution for your project.<\/p><\/div><a class=\"lbm-svc-btn popmake-4929\" href=\"#\" role=\"button\">Contact us<\/a><\/div><section id=\"label\"><h2>EU labelling: Article 50 of the AI Act<\/h2><p style=\"max-width:70ch\">Under Article 50 the Commission states that the transparency rules apply from 2 August 2026. Providers of generative systems must support machine-readable marking of synthetic audio, image, video and text. Deployers must disclose deepfakes and certain AI-generated text published to inform the public, unless a person has editorial control and takes responsibility. Check for any transitional arrangements before relying on a date.<\/p><\/section><section id=\"case\"><h2>Case analysis<\/h2><div class=\"lbm-co soft\"><span class=\"lbm-ico\"><svg><use href=\"#i-bulb\"\/><\/svg><\/span><div><b>Hypothetical example, not a real case<\/b><p>A marketing agency makes advertising images for a client in a generative AI tool and hands them over under a contract as &#8220;exclusive&#8221;. The client then wants to stop competitors from using similar images. A sensible order of action is to explain to the client that output created without human creative input may not be protected, record the designer&#8217;s contribution (edits, selection, arrangement), check the platform terms, and avoid promising more in the contract than can be guaranteed.<\/p><\/div><\/div><\/section><section id=\"check\"><h2>Checklist for a business using AI content<\/h2><ol class=\"lbm-steps\"><li><span class=\"lbm-ico\"><svg><use href=\"#i-user\"\/><\/svg><\/span><div><h3>Add human authorship<\/h3><p>Edit, rewrite or arrange the output creatively and keep drafts.<\/p><span class=\"lbm-tag\">Core step<\/span><\/div><\/li><li><span class=\"lbm-ico\"><svg><use href=\"#i-doc\"\/><\/svg><\/span><div><h3>Read the vendor terms<\/h3><p>Confirm commercial use, ownership and indemnity.<\/p><\/div><\/li><li><span class=\"lbm-ico\"><svg><use href=\"#i-search\"\/><\/svg><\/span><div><h3>Check for lookalikes<\/h3><p>Screen outputs against trademarks and known works.<\/p><\/div><\/li><li><span class=\"lbm-ico\"><svg><use href=\"#i-alert\"\/><\/svg><\/span><div><h3>Do not rely on exclusivity<\/h3><p>For key brand assets use human design or a contract with the creator.<\/p><span class=\"lbm-tag must\">Important<\/span><\/div><\/li><li><span class=\"lbm-ico\"><svg><use href=\"#i-mega\"\/><\/svg><\/span><div><h3>Plan for labelling<\/h3><p>Mark AI-generated content where EU rules require it.<\/p><\/div><\/li><\/ol><\/section><section id=\"faq\"><h2>Frequently asked questions<\/h2><div class=\"lbm-faq\"><details><summary>Can I copyright an image I generated with a prompt?<\/summary><p>Not on the prompt alone, according to the US Copyright Office. Protection is possible for the human elements you add, such as edits or the creative arrangement.<\/p><\/details><details><summary>Does the AI vendor own my output?<\/summary><p>That depends on its terms, which usually assign or license commercial rights to you. Terms cannot create copyright where the law finds no human author.<\/p><\/details><details><summary>Can I be sued over AI-generated content?<\/summary><p>Yes, if the output copies a protected work or a trademark. Training lawsuits mainly target the vendors, but users face output-based claims.<\/p><\/details><details><summary>Do I have to label AI content?<\/summary><p>In the EU, Article 50 imposes marking and disclosure duties from 2 August 2026 on providers and, for deepfakes and some public-interest text, on deployers.<\/p><\/details><\/div><p class=\"lbm-more\"><b>See also: <\/b><a href=\"\/en\/fair-use\/\">Can You Use Someone Else&#8217;s Memes, Photos, and Music in Your Advertising? A Marketer&#8217;s Guide to Fair Use<\/a>; <a href=\"\/en\/ai-act-checklist-saas\/\">EU AI Act checklist for IT companies and SaaS developers<\/a>. Services: <a href=\"\/en\/it-saas-legal-services\/\">legal services for IT and SaaS<\/a>.<\/p><div class=\"lbm-src\"><b>Sources<\/b><ul><li><a href=\"https:\/\/www.supremecourt.gov\/docket\/docketfiles\/html\/public\/25-449.html\" rel=\"nofollow noopener\" target=\"_blank\">Supreme Court of the United States: Thaler v. Perlmutter, No. 25-449<\/a><\/li><li><a href=\"https:\/\/www.copyright.gov\/ai\/\" rel=\"nofollow noopener\" target=\"_blank\">U.S. Copyright Office: Copyright and Artificial Intelligence (Part 2: Copyrightability)<\/a><\/li><li><a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\" rel=\"nofollow noopener\" target=\"_blank\">EUR-Lex: Regulation (EU) 2024\/1689 (AI Act)<\/a><\/li><\/ul><\/div><\/section><\/div>\n\n\n\n<div class=\"lb-ac\"><h2>This is what we do<\/h2><p>How we help projects with this topic:<\/p><ul><li><a href=\"https:\/\/legalbit.top\/en\/intellectual-property\/\">IP and brand protection<\/a><\/li><li><a href=\"https:\/\/legalbit.top\/en\/ai-ml-legal-services\/\">Legal support for AI and ML projects<\/a><\/li><\/ul><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BlogPosting\",\"headline\":\"AI-Generated Content and Copyright: Who Owns the Rights to Generated Texts and Images?\",\"description\":\"Who owns AI-generated texts and images? US Thaler ruling, Copyright Office rules on prompts, training lawsuits, EU AI Act labelling and a practical checklist.\",\"url\":\"https:\/\/legalbit.top\/en\/ai-kontent-i-avtorskoe-pravo-komu-prinadlezhat-prava-na-sgenerirovannye-teksty-i-izobrazheniya\/\",\"mainEntityOfPage\":\"https:\/\/legalbit.top\/en\/ai-kontent-i-avtorskoe-pravo-komu-prinadlezhat-prava-na-sgenerirovannye-teksty-i-izobrazheniya\/\",\"image\":\"https:\/\/legalbit.top\/wp-content\/uploads\/2025\/08\/aigenerated-.webp\",\"datePublished\":\"2025-08-06T19:16:32Z\",\"dateModified\":\"2026-10-19T08:40:43Z\",\"inLanguage\":\"en\",\"author\":{\"@type\":\"Organization\",\"name\":\"LegalBit\",\"url\":\"https:\/\/legalbit.top\/\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"LegalBit\",\"url\":\"https:\/\/legalbit.top\/\"}}<\/script>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Can I copyright an image I generated with a prompt?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not on the prompt alone, according to the US Copyright Office. Protection is possible for the human elements you add, such as edits or the creative arrangement.\"}},{\"@type\":\"Question\",\"name\":\"Does the AI vendor own my output?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"That depends on its terms, which usually assign or license commercial rights to you. Terms cannot create copyright where the law finds no human author.\"}},{\"@type\":\"Question\",\"name\":\"Can I be sued over AI-generated content?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, if the output copies a protected work or a trademark. Training lawsuits mainly target the vendors, but users face output-based claims.\"}},{\"@type\":\"Question\",\"name\":\"Do I have to label AI content?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In the EU, Article 50 imposes marking and disclosure duties from 2 August 2026 on providers and, for deepfakes and some public-interest text, on deployers.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>undefined You prompted, the model produced a picture, and you published it. Whether anyone owns that picture is a harder question than it looks. In most major jurisdictions pure machine output has no author, so it has no copyright. We go through what counts as a human contribution, what risks training data brings and what [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,83],"tags":[123,73,74],"post_folder":[],"class_list":["post-6199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","category-ip-and-copyright","tag-content-rights","tag-ai","tag-copyright"],"_links":{"self":[{"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/posts\/6199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/comments?post=6199"}],"version-history":[{"count":33,"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/posts\/6199\/revisions"}],"predecessor-version":[{"id":8165,"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/posts\/6199\/revisions\/8165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/media\/7029"}],"wp:attachment":[{"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/media?parent=6199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/categories?post=6199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/tags?post=6199"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/legalbit.top\/en\/wp-json\/wp\/v2\/post_folder?post=6199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}